Blueprint
Challenge concept kit
A concise foundation for a challenge with a clear action and a reason to pass it on.
$750
Named challenge concept
Participant rules and prompts
Share-and-pass language
Real people. Bigger circles.
Real challenges.
More people.
Passplay helps hosts turn one simple, branded $10 action into a real-world challenge participants complete, post, and pass to a friend.
Do it.
Post it.
Pass it on.
Small challenges.
Bigger people.
A real $10 stake makes the action matter. Clear rules make it easy to join. A thoughtful handoff turns one moment into a wider circle.
The playbook
Built to get people moving.
Passplay shapes the concept, the participation, and the handoff so your challenge feels unmistakably yours from first invite to final post.
- 01
Play
Define the move people will want to make.
- 02
Pass
Build clear rules, prompts, and post language.
- 03
Passplay
Launch the challenge, then let the circle grow.
Launch packages
The right amount of momentum.
Fixed-scope starting points for hosts, teams, and brands. Participant contributions remain $10 per challenge.
Build a blueprint
Guided launch
A full challenge, ready to travel
Concept development, launch materials, and working sessions to put a challenge into motion with confidence.
$1,500
Everything in Blueprint
Branded participant journey
Host launch copy and checklist
Two working sessions
Two refinement rounds
Seven-day post-launch review
Checking current custom engagements…
Your move
Give people something worth doing—and passing on.
Bring the audience and ambition. Passplay helps shape the challenge that connects them in the real world.
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